How we helped TechFlow double their qualified leads and lower CAC by 40% in just 90 days.
TechFlow had a great product but a leaky funnel. They were spending $50k/month on Google Ads but attracting mostly low-quality leads that the sales team hated.
Their Cost Per Lead (CPL) was rising, and they had no clear attribution model to understand which keywords were actually driving revenue, not just clicks.
We realized that 80% of their budget was being wasted on broad match keywords that signaled "research" intent rather than "buying" intent. We needed to pivot to a high-intent, account-based approach.
Cut all wasted spend on broad keywords.
Layer on B2B audiences via LinkedIn & Google.
Deploy dedicated landing pages for each persona.
We audited 2 years of data. We killed 60% of the keywords that had high clicks but zero conversions. We implemented offline conversion tracking (OCT) to feed Salesforce data back into Google Ads.
We launched Single Keyword Ad Groups (SKAGs) for their top performers. We created new ad copy focusing on "pain points" rather than "features." We launched LinkedIn ads targeting CTOs specifically.
With the foundation set, we increased budget on the winning campaigns. We started A/B testing landing page headlines, resulting in a 25% lift in conversion rate.
Qualified Leads (Month over Month)
"We discovered that leads coming from mobile devices were 80% less likely to close. By aggressively bidding down on mobile and pushing budget to desktop during business hours, we instantly improved lead quality overnight."
Dipesh didn't just run our ads. He fixed our entire revenue engine. We closed our Series B largely because of the growth metrics he helped us achieve.
Intent matters more than volume. 100 high-intent clicks are worth more than 10,000 low-intent ones.
Data integration is non-negotiable. If you aren't feeding offline sales data back into ad platforms, you're flying blind.
Weekly strategies on how we scale brands.